Zenlytic Raises $5.4m To Build Better Business Intelligence

“The BI industry has been lying to us for 30 years now, by grossly exaggerating their self-serve capabilities,” said Ryan Janssen, co-founder and CEO of Zenlytic. "But with legacy BI, self-serve usually means viewing a dashboard and then emailing follow-up questions to a data team. This is especially painful for commerce brands - they have a wealth of actionable data but often have fewer technical data people!”

Crowded space. Do we need another BI tool?