With Kroger delivery deal, Olo stakes its claim in grocery

eCommerce and Retail Talk
1

Sushi and Floral.

2

Heh?

Restaurant software technology company Olo has expanded its platform to Kroger’s sushi and floral delivery offering, marking the company’s first grocery partnership, according to Olo’s fourth-quarter and full-year financial results announcement on Feb. 22.

3

Crossover between retail, hospitality, and ecommerce. Products ordered online for rapid collection/delivery, made to order, with the “availability” published on multiple channels. Similar to e.g. dropship/marketplace sellimg

4

The issue I have is Olo is akin to middleware for me - yes, publishing availability to multiple channels is a good idea - but is that a scalable business? I am unsure…

5

I see Olo as domain specific equivalent to e.g. ChannelAdvisor, Tradebyte etc.