NEW YORK — Despite the fact that Amazon doesn’t sell cars, its “Thursday Night Football” programming has proved to be a good platform for Mercedes-Benz’s electric vehicle advertising push, said Monique Harrison, the head of brand marketing at Mercedes-Benz USA, during an Advertising Week p
Link: Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’ | Marketing Dive
“I can tell you for us it’s more important today because we’re making the transition from the typical gas vehicles that we know today into the electric world,” Harrison said. “But, we’re all new to it, right? And we’re guessing to some extent on who’s ready for that. But we can use the data that [Amazon] can provide us… and target exactly the right customer at exactly the right time.”
This bodes well for the future of Amazon Advertising. Very bullish.