Noting that the intimates industry is undergoing a transformation, Walmart has rebuilt and refreshed its sleepwear and intimates line with a new focus on inclusivity, body positivity, comfort and contemporary styling. The new Joyspun line — which was launched Monday (Oct.
Link: Walmart Moves Upscale With Launch of New Intimate Apparel Brand - PYMNTS.com
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“To reinvent our longstanding sleepwear and intimates brand after decades in the market, we had to think and act differently,” Denise Incandela, executive vice president, apparel and private brands, Walmart U.S., said in the press release.