This audio is auto-generated. Please let us know if you have feedback. Walmart is offering up a year of its paid Walmart+ membership for $49, or roughly half the price, to new members for a promotion that started on Nov. 1 and goes through Nov. 3.
Link: Walmart cuts the price of Walmart+ membership in half for holiday promotion | Retail Dive
hmm… is this confirmation that Walmart+ has less than 25m members I am not sure.
Why not try to gain share in a season that would seem to be “primed” to benefit Walmart’s value approach?
I don’t think Walmart has any clue how to grow Walmart+
Only one data point but I have a “free” Walmart+ subscription via Amex and I think I’ve used it once in 6+ months. It’s not surprising they aren’t stating the number of subscribers but like any other service, usage is what really matters.
welcome @MarkVandegrift - any anecdotal data points are welcome!