Walmart CEO Doug McMillon vows to keep private labels priced low to fight inflation

The retail giant reported healthy holiday-quarter earnings on Tuesday as it capitalized on inflation-weary consumers looking for cheaper alternatives and discounts. The company reported record annual revenue of $611 billion.

Subtext: Walmart will ask suppliers of private labels to accept less for the goods they supply to Wal*Mart, possibly retrospectively, or face being delisted/supply moved elsewhere.

Wal*Mart will maintain current margins as far as they can.

(Some of this kind of dominant power abuse of commerce has been made unlawful in the UK, there is a legal code of practice for grocery supply chain).

Meanwhile, marketplace sellers are cheering for Walmart and don’t know who they are cheering for?

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Major shot across the bow for Target…