Amazon-owned streaming platform Twitch is reviving its Pog Picks livestream shopping event timed to the holiday season, according to details shared with Marketing Dive. The event sees separate activations in the U.S., Canada, U.K. and Germany.
Twitch is a trojan horse that can help Amazon with live stream shopping.
Gaming is one area where people can watch something all day and never get bored. So it creates natural trust and ability to sell product.
Years ago when we (Al Roker Media) tested numerous live-streaming platforms with cooking programming, Twitch performed far ahead of the others. Dedicated, focused audience. I suspect this continues today. Twitch Live Cooking Show With 'Food Network Star' Justin Warner - Variety