I find this hard to get my head around - in particular, this - PwC’s strategic and creative experience
When I think of PWC - it’s primarily an auditor unless they have added integration and consulting into their business model.
@HendrikLaubscher maybe true in South Africa, but very much a full service SI company in the UK (in effect took over all of IBM’s SI business).
That said, “land and expand”.
Also this rings somewhat true
(related writeup: The Consultant Conundrum: The Infantilising of Government - NOW! Jakarta)