The Era of Digital Product Tags Is Nigh

Retail analysts have been teasing digital product tags for years. London-based trend-forecasting agency WGSN, for one, began discussing them back in 2015, predicting they would hit the mass market by 2024. Amazon Style is the most widespread implementation to date, but slowly, fashion is catching on: Mulberry announced this summer it would be adding what’s called “near-field communication” (NFC) tags to all of its products by 2025, beginning with the pre-owned bags in its internal resale program.