The Effects of ChatGPT and OpenAI on Advertising, Retail, eCommerce, Content Marketing and Everything Else

Microsoft is in a deep partnership with OpenAI, but it may eventually want more.

A few things:

  • This is going to change creative services and content marketing more than we know.
  • Google still has nothing existential to fear but it needs a response.
  • I don’t see this developing into a personal shopper - i.e. does anything think this affects Amazon?

Meanwhile, it’s failwhale like Twitter due to traffic. That’s a good sign for them btw.

AI/Chatbot enabled personal shopper in apparel sounds like a good idea to me! Something better than traditional recommendations engines serving up “YMAL”, “Other customers”, “Based on your product views”

As long as it avoids “Microsoft tip of the day” fashion recommendations