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This smells like IT delivering a capability just so marketing can put out a press release (not really changing the status quo). Yeah maybe great if you are in a area that can’t get 3G data, even better if there is a credible voice experience.
A streamlined mobile web/app experience (maybe with a specific web shortcut/app button) is likely as quick and as effective for the whole journey. Or indeed an Alexa skill/Google home skill.
Jet Black 2.0? Nate Faust is that you?
When autocorrect puts the completely wrong thing in the order and that causes a scene, that will be the only time you will ever hear about this.