Will be interesting to compare the trajectory to Beyoncé’s Ivy Park brand, which, at one point, was getting technical advice and marketing support/B2B sales via the now-defunct Arcadia group.
(Anecdotally, and much rumoured, the relationship with Arcadia finally fell apart when Beyoncé canned a long-planned photo shoot starring herself at the last minute with a lot of money already spent in the preparation. Not something that would go down well with Philip Green).
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