SKEPTICAL: Kohl’s marketplace gives Lands’ End a much-needed boost

Kohl’s marketplace gives Lands’ End a much-needed boost | Retail Dive?

Kohl’s marketplace – seriously? I don’t believe this analysis.

here is the quote:

On Thursday, current Lands’ End CEO Andrew McLean said that the company is “pleased with our third party online partnerships including Kohl’s, Target, Walmart and Amazon,” and that Lands’ End will also launch with Macy’s marketplace by the end of the second quarter.

You are trying to tell me that between Target, Walmart, Amazon and Kohl’s … that Kohl’s is the one driving that 8% revenue growth?

Are you really trying to tell me that 51k SKUs on Kohl’s marketplace can drive revenue growth? Why are you hedging your bets and going to Macy’s?