An overall slowdown in fast fashion growth is catching up to Shein. The ecommerce retailer experienced five consecutive months of US slowing sales according to credit and debit card data. Shein maintains its market dominance, with 30% share in October, as rival fast fashion retailers H&M and Zara experienced in-line sales declines.
Not terribly surprising as anything discretionary/apparel is declining.
Shein is still a force of nature almost.