Shein’s US Expansion Adds Pressure for Its Fast-Fashion Competitors

The apparel behemoth valued at $100 billion is looking to speed up online delivery with a US distribution network — a model it’s embracing in other markets.
Link: Shein Delivery Times to Decrease With Warehouses Opening - Bloomberg

This is interesting… I agree if you gotta store it rather than create it on demand, it creates a business model risk for them. But should they have enough data to do this now?