Rent the Runway is expanding its customer base through a new partnership with Amazon Fashion, where it has launched an online storefront.
Link: Rent the Runway teams up with Amazon Fashion in quest for growth | Retail Dive
I read this as Rent The Runway using Amazon Fashion as a final liquidation service for their clothing,
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Or that Rent the Runway is on its last legs?
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Will organic traffic and advertising produce profits or simply allow for liquidity of goods?
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It depends if they fixed their native profitability.
When I was at Barnes & Noble.com. At that time our .com website was losing money, perhaps 2 points on each transaction on its own website. I had people at other marketplaces say: sell your products here! I think even Wayfair tried.
I asked what the commissions were? 15 percent.
End of conversation.