Klarna launches platform to connect retailers and influencers

Klarna has launched a platform that connects retailers with creators and influencers that can help them reach their target markets.

The Creator Platform promises to match retailers with the right influencers and then track performance metrics - including traffic, sales and conversion rates - in real time.

What is Klarna even anymore? I’d like someone to explain this to me.

Desperately trying to find product market fit without having an actual business model… is my summary


But Klarna is still the most common payment by instalment provider seen in European low value B2C.

(There are older niche offerings which have online instant application for higher value transactions and 6-60 month instalment payment, from the likes of Hitachi and Barclays Bank)

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