Tech giants that play in India’s e-commerce sphere are overrun with fake reviews. Today, the country’s regulators finally moved ahead with a new set of rules aiming to curb that. The Indian government has released a framework to curb fake and misleading reviews on e-commerce platforms and portals offering tour and travel services, restaurants, eateries and consumer durables. The plan is first to start with voluntary moderation, and then progress to mandatory requirements if the growth of fake reviews continues. This comes over a year after New Delhi proposed tougher e-commerce rules to restrict false reviews and overall address “widespread cheating” complaints.