Since being announced in August, Walmart GoLocal has invited comparisons to companies like DoorDash and Instacart thanks to its same-day delivery focus. Yet there is a key difference between GoLocal and other providers: GoLocal doesn’t have its own customer-facing platform. Instead, its focus is to deliver orders made on its clients’ websites and apps.
“That’s a big differentiator, to be respectful of not disintermediating business-to-consumer relationships,” Harsit Patel, general manager of Walmart GoLocal.