Fanatics said in a release that Bell and his team will primarily work alongside brand partners in the collectibles space, including leagues, players associations and other properties, to “deepen collaboration” and “deliver highly curated, engaging content” and “personality-driven entertainment” to fans tied to livestream shopping.
The company added that Fanatics Live will be a separate entity within the Fanatics portfolio, and will primarily serve the Collectibles business. There may be future opportunities for Fanatics Live to expand into other parts of the Fanatics ecosystem, though the focus in the near term is for Collectibles, it added.