Fanatics Still Crushing It: Becomes New Uniform Supplier for NHL

Here are the details according to RetailDive:

  • They signed a 10-year agreement.
  • They edged out Adidas for the deal.
  • Fanatics runs so it does a lot of retail operations for the NHL.

Michael Rubin only goes from strength to strength. Fanatics keeps proving what a tremendous business it is. I would have to say that Fanatics is much better positioned to grow this business than Adidas was.

Even when Michael Rubin makes a mistake (NFTs) he gets out of it.

Fanatics is NHL’s new uniform supplier | Retail Dive?