Here are the details according to RetailDive:
- They signed a 10-year agreement.
- They edged out Adidas for the deal.
- Fanatics runs NHLShop.com so it does a lot of retail operations for the NHL.
Michael Rubin only goes from strength to strength. Fanatics keeps proving what a tremendous business it is. I would have to say that Fanatics is much better positioned to grow this business than Adidas was.
Even when Michael Rubin makes a mistake (NFTs) he gets out of it.