Sports-merchandise company plans to focus on creators who sell trading cards
Link: Fanatics Hires Google Executive to Lead Push Into Live-Streamed Shopping - WSJ
This is a big deal - adding commerce to sports experiences are a defensible against competitors.
I think this is a great idea @HendrikLaubscher - it’s not the “huge splash” people are waiting for from livestreaming by any stretch, but to give high quality content, with commerce intent, to engaged fans is a good idea…
The content has to be great, but starting with unboxing content is good because we already know that works from Youtube and other social channels.