- Alphabet: Android, Google Search, Chrome, Google Maps, Google Play, Google Shopping, Google Ads and YouTube.
- Amazon: Amazon Marketplace, Amazon Ads.
- Apple: App Store, Safari, iOS.
- ByteDance: TikTok.
- Meta: Facebook, Instagram, WhatsApp, Messenger, Meta Marketplace, Meta Ads.
- Microsoft: LinkedIn, Windows PC OS.
Not on the list (but maybe should have been):
- Any marketplace (or equivalent) other than Amazon (i.e. Ebay, Etsy, Zalando, Wish, Shein etc.)
- Any large regional retailer with digital presence (i.e. Tesco, Metro, Carrefour, Migros, Intermarche, Spar, Next, MediaSaturn, Aldi, Lidl, Netto)
- Any travel aggregator (Expedia, Kayak, Opodo, Hotels.com etc.)
- Any PSP (Adyen, Worldpay, Stripe) or card scheme (Visa/MC etc), or other financial institution/facilitator (e.g. BACS/VOCA, SWIFT), or Klarna and similar
- Shopify and similar.