Edited Raised $15 Million

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As a platform, Edited currently has a functional challenge that it doesn’t seem to clearly segregate “house brands” being sold by websites vs. “concession brands”.

This is important when trying to use the solution to analyse data from companies like ASOS, Boohoo, Next, and Frasers. All of whom offer a mix of internally created brands, heritage brands acquired from other businesses, and truly third party brands.

If you have the necessary local knowledge, it is possible to segregate the results to show a breakdown by brand control/type, but the data is not attributed to make this automatic/straightforward, from what I have seen.