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E.l.f. Beauty Acquires Skincare Brand Naturium for $355M

Fundraising and Acquisitions

rickwatson September 13, 2023, 11:38am 1

eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

e.l.f. Beauty Acquires Skincare Brand Naturium for $355M — eCommerce Strategy...

Elf, which stands for eye, lip and face, has paired its low prices — most items are about $6 or less — with a pledge that its products are clean and vegan without animal testing. Naturium also focuses on “cruelty free” products that don’t contain...

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