China - Alibaba Kicks Off 2022’s 11.11 Global Shopping Festival

eCommerce and Retail Talk
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Alibaba Group kicked off its 11.11 Global Shopping Festival on Monday, the biggest growth engine of the year for retailers in the world’s second-largest economy.

Over 1 billion annual active consumers on Alibaba’s platforms in China will be able to peruse 17 million products. 11.11, also known as Double 11 in China, will put a spotlight on over 290,000 brands in this its 14th year, some for the first time, such as luxury brands Moncler and Ferrari.

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It is important to note that Chinese marketplaces such as Alibaba and others are starting their largest shopping event 11.11 earlier and earlier.

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Did I hear that their top two influencers are not present this year? @HendrikLaubscher

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Rick - you heard incorrectly. Viya is still in the time-out corner whilst Lipstick Man is back.

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