I have a friend who is a Chief Digital Officer at a furniture brand looking into customer data platform vendors – Twilio Segment seems to be the leader here. Are there any others they should evaluate?
Xtremepush is a large player in this space in Europe. Would be worthwhile evaluating.
One I have heard of but not implemented personally is Lexer.
The decision is between Segment (Twillio) and Bloom Reach (for much more than just CDP). Thanks for the input
We use Segment and it is a great platform but can be pretty complex to work with. My recommendation is to spend some time thinking about your schema and document it before you begin.
I have heard some good stuff about Hightouch being a Segment killer and what not. Have not had a chance to investigate yet.
Hey Jon, We are working with a firm called Sitation, which specializes in developing CDP and PIM schemes, and have tons of experience with the Furniture business, so I think I should have a fighting shot at getting it close to right the first time. However, we are looking hard at BloomReach this coming week.
Sitation looks interesting. Thanks for the mention.
Jack! You’re here! Great to see on here