However, marketers said some of the top content challenges they faced included limited resources, a lack of industry knowledge and the need to manage client expectations. Content can serve as a way to provide measurable outcomes to clients.
Link: Brands, media agencies decide to outsource content creation as it becomes more difficult
- Another 21% of agencies said content creation accounts for more than three-quarters of their revenue. The majority (67%) of these have more than 10 employees, so this is the case for larger agencies.
- In terms of volume, 41% of agencies are producing five to 14 pieces of content per month, while 39% are producing one to four pieces per month. But as Crestodina noted in the study, “for most clients, results will be flat. Unless you have data to support the more-is-better case, you’re probably better off publishing fewer, better pieces…”
How much of this market could Jasper eat?