Black Friday sales rake in a record $9.12 billion from online shoppers

Black Friday sales raked in a record $9.12 billion from online shoppers this year despite concerns of inflation and higher prices, according to estimates. The $9.12 billion figure is up from $8.92 billion in 2021 and $9.03 billion the previous year, according to Adobe Analytics.
Link: Black Friday racks in record $9.12 billion from online shoppers : NPR

Not surprised at all - I was seeing deals all over the place. Consumers could buy plenty - the bigger question is how does the rest of BFCM perform.

Scroll down to discover when, how, and what consumers are spending money on this season, and use our findings to create the shopping experiences your customers want.

1 Like

Internet, Everywhere–(Newsfile Corp. - November 26, 2022) - Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, announced a record-setting Black Friday with sales of $3.
Link: Cha-Ching! Shopify Merchants Break Black Friday Records with $3.36 Billion in Sales

Frankly I have not read any Black Friday reports that came across to me as “actual good news.”

Most Cyber press should read:
“By far the biggest shopping day of the year is slightly down with lower profits reported this year, after accounting for the impacts of inflation.”

Guess I am the Black Friday bear?

Would love to see a stat breaking down CPA / Increase in overall marketing revenue to garner this revenue increase YOY. UK / EMEA campaigns have been the most aggressive I’ve ever witnessed.


Seems underwhelming.
“Record sales” should be required to be at least like 15% growth to qualify!


Are you suggesting that publicly traded companies are using PR to spin a positive message? No, that can’t be true!

Joking aside, this really a story of (thankfully) keeping the floor boards in place rather than building a new ceiling. And honestly, that’s ok all things considered (certainly could have been worse). But that silver lining playbook doesn’t sound nearly as good in a press announcement.

1 Like

Everyone does it. I mean everyone! It’s funny to watch sometimes.

We have momentum!
Why do we have momentum?
We did a press release!

Then we put the number of press releases last quarter as a KPI in our investor board decks!

100% PR is largely used to communicate progress (material or not) and as a demonstration of success.

1 Like

Cyber Monday 25% higher than Black Friday this year.

Last year, Cyber Monday was 20% higher than Black Friday. People are going bananas about Cyber Monday results.