As holiday scams surge, BBB and Amazon release new tool

A new partnership involving Amazon and a tool aim to protect the public from holiday shopping scams.
Link: https://wgme.com/news/local/as-holiday-scams-surge-bbb-and-amazon-release-new-tool-bbb-institute-for-marketplace-trust-scammers-money-bbb-scam-tracker-crime

how valuable is BBB for marketplace sellers on Amazon? This reads like “we are trying hard to keep bad actors of Amazon but the coverage might be dependent on a third party…”

It’s hard to find reliable information. I think this could be helpful, but who will know about it?

On the plus side, BBB does get a lot of inquiries so it will help their customer service people at least.