As holiday scams surge, BBB and Amazon release new tool

A new partnership involving Amazon and a tool aim to protect the public from holiday shopping scams.

how valuable is BBB for marketplace sellers on Amazon? This reads like “we are trying hard to keep bad actors of Amazon but the coverage might be dependent on a third party…”

It’s hard to find reliable information. I think this could be helpful, but who will know about it?

On the plus side, BBB does get a lot of inquiries so it will help their customer service people at least.