So, given that Tesco failed to being it’s own fresh C-store format to the US in the mid 2000’s, Amazon hired a Tesco person to try and make progress with a similar format for Amazon?
There are two common points here:
- Opening a limited selection supermarket in the US is a long hard road. Not impossible (ALDI does OK), but hard and takes a long time to get to scale and profitability.
LIDL is also finding this out.
Why would Amazon expect to do any better?
- Tesco doesn’t have a magic bullet to make this journey go any faster better.
(Not faulting Tesco here exactly: Tesco is a good operator various formats from 500sqm convenience through to 5000sqm although not as efficient labourwise as ALDI/LIDL and tends to carry a broader range and implement better store experience. Hoggett has experience)