Open the Amazon shopping app, tap on the light bulb icon to visit Inspire, and then tap the “+” sign to upload your content. On mobile or desktop: Navigate to your Storefront and tap “Create Content” to upload a video or photo. Bulk upload: Upload up to 15 videos at once within Creator Hub on desktop.
Just reading what consumers have to do to access this - this might be not around for a while. Interesting that they continue to look for additional content sources to find signal in…
At the Retail Tech show in the UK a couple of weeks ago, I saw a company that was offering a retailer controlled, invite only (purchasers, influencers, employees) social media platform independent version of short form content sharing on product, with structured data capture including sizing data capture. (Content prioritised based on size match to customer)