Amazon is joining the Indian government-backed e-commerce initiative that seeks to “democratize” online shopping in the South Asian market and amusingly challenge the very dominance of companies such as the American retail group.
Link: Amazon joins Indian e-commerce initiative that seeks to challenge Amazon | TechCrunch
It’s unclear who bears the responsibility if a customer doesn’t get their order delivered, for instance. And unlike UPI, which saw New Delhi aggressively promote the digital payments network, ONDC has received little public praise and support.
It would be interesting of this links up to the original metro q-commerce solution, the Dabbawal network Dabbawala - Wikipedia (These take lunches cooked fresh in homes to working people in offices, using individually owned/named reusable “tiffin boxes”, with the food still warm on arrival.)
Now imagine the same network offering fulfilment to office/home of digital orders from small shops.