Amazon in talks to acquire Indian video giant MX Player

Amazon is engaging with Times Internet to explore the acquisition of MX Player, one of the largest on-demand video streaming services in the country, according to three sources familiar with the matter, as the global e-commerce group eyes expanding its entertainment ambitions in the key overseas mar
Link: Amazon in talks to buy Indian video giant MX Player | TechCrunch

Rick’s Take

  • I understand video helps Amazon, but how much is that incrementality? How much is it contributing to ad revenue?
  • Seems like an inefficient way to run an ad business.
  • Whatever day it is at Amazon, it is most definitely NOT day one.