Amazon Announces Anti-Counterfeiting Exchange to Help Eliminate Counterfeits

1 Like

Sellers and vendors may be happy about this because it can help protect their brand reputation and sales by reducing the presence of counterfeit products that can harm their customers’ trust in their products. Additionally, it can create a more level playing field for legitimate sellers by reducing the competition from counterfeiters who undercut prices and steal sales.

Long overdue and seems eerily familiar to how Alibaba does it - its essentially a partnership between the platform and brands. Removing counterfeiters and their listings is really important to ensure that customers can trust the platform.